Arrived at work here in muggy downtown Seoul abnormally early (even for me) this morning so I booted up my pc and opened up Bloomberg, AVC.com, TheStartupBible.com, longform.org and a couple other go-to sites to catch any new updates as per-usual.
Luckily I had time to get used to the new changes made to the layout and fucking font on Bloomberg (they made it super small and fine; younger demo?) so could spot this impossibly alluring piece of copy: Here's How the Lexus Hoverboard Actually Works, Buckle up: History is gonna change. Journalistic boner right?
Anyways, what struck me - and I think this point nails very concisely both the opportunity and the challenge that anyone who is alive today faces when trying to go solo in search of fame and/or fortune - was the answer the piece provided to the question of 'Why would Lexus spend all that time and money to create something so one-off (at least for now) in the first place?'
Answer: It's never been as challenging as it is today to rise above the rest and turn heads.
Read the full article on Bloomberg.com here : http://www.bloomberg.com/news/articles/2015-08-04/here-s-how-the-lexus-hoverboard-actually-works
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