Dogfooding

So just after writing about 'dogfooding' yesterday, I discovered an amazing example running live on the Ethereum mainnet right now. It's called StakeTree and it is pretty special.

It fell into my lap as soon as I opened one of my favorite Monday morning email newsletters: Token Economy.

I am subscribed to about six email newsletters that I can't live without:

• Stratechery
• Hotpod
• Token Economy 
• 스타트업위클리 (Startup Weekly)
• Exponential View
• Benedict Evan's Newsletter

Up until today the first two newsletters were the only ones that let users pay them. And of course the only way to pay was with a credit card. 

Credit cards are sorta kinda convenient for users, but they are terrible for anyone that accepts them, since they have to eat multiple non-trivial charges for *every* transaction they receive. Not only is there a roughly $0.30 fixed fee, but there is an additional fee of anywhere from 1.5% to 3.5% of the total amount charged! 

Now the two gentlemen behind Token Economy (@stefanobernardi and @yanroux) have finally decided not only to give readers a way to pay them, but they made the bold move to eschew traditional credit card payments for ETH payments instead. StakeTree is a new Business-as-a-Tool (BaaT) that, simply put, is a smart contract-powered Kickstarter Drip on Ethereum. 

Those who want to support Token Economy, for example, need only open the Token Economy Drip fund page on StakeTree using their Cipher browser on mobile or metamask enabled chrome browser on desktop, enter their desired ETH suppprt level and click send. That's it. The StakeTree Drip smart contract then trustlessly ensures 10% of your payment is distributed to Token Economy each week for the next 10 weeks. The amount distributed and the drip period are also variable I believe.

As I mentioned yesterday, the BaaT value is something I really see as taking hold in the short-term. @nieldr, the creator of StakeTree, is using StakeTree to crowdsource support for further development. That's dogfooding at its finest and he's already received over 6 ETH. Token Economy has received 5.69 ETH or almost USD 7,000 in under 24 hours! I really think that the StakeTree BaaT will be hitting a lot of home runs for a lot of people in the near future. 

The rate of development in the Ethereum ecosystem is quite amazing. Really useful, decentralized, trustless tools like StakeTree are starting to come to market now that are proving *We* will gladly pay gas to power the underlying network that enables these trustless dapps, but that *We* don't need intermediaries and middle-men taking large percentages of our money anymore. 

I cannot wait to *use* the many new BaaTs that are about to hit the market. If everything goes right, I think we will see an innovative blogging BaaT in the near future that will incorporate a very simple, but powerful cryptoeconomic incentive design atop a few dead simple smart contracts. It will be a perfect compliment (I think at least) to what the boys behind Cent have been doing. 

In the meantime, stay sluggin'.