2018년 6월 16일 토요일

Paying for Subscriptions

Subscriptions are support vehicles. As always, good writing will need to be supported. Luckily people are willing to pay too, just not for every single thing.

Case in point: The NY Times earns more revenue now from direct subscriptions than ad revenue and the difference is only growing.

More people today are opening up to paying for digital goods too. This is such a key core sentiment change for the future generally but crypto specifically - opening up to paying for digital goods (even things as common and copiable as an email). This change in individuals is super super interesting to watch grow.

Niche publications like Stratechery who have a savvy combo of free content as well as articles reserved only for paying subscribers have proven that subscriptions work for them as much as the big media outfits, but they aren't perfect and are quite clunky (for legacy regulatory and credit card payment/cost reasons).

Developing a potentially trivially easy way for a legacy publication or one-person niche outfits to establish a direct economic outfit with readers may be the only way journalism (in it's current form) can hope to survive.

Ben Thompson says it better than me (the end specifically deals with print journalism) in one of his posts [here].

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