The term 'hypocognitive' refers to that lack of a linguistic or cognitive representation for an object, category or idea that one often experiences when first confronting an "unknown unknown."
It's attributable to Robert Levy.
If you want to use hypocognitive in a sentence, 'to be hypocognitive of...' is an acceptable form to employ the term.
With something like crypto - or Cent - anyone who hasn't gone down the crypto rabbit hole is fundamentally hypocognitive of it. We're essentially selling ice to people from Martinique in the 19th century - they have no concept of frozen water let alone the value of it.
So, we need to market the eff out of it, and educate a whole bunch of people. And that's ok, because, well, can you imagine what the world would be like without ice today?
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