Pro-sourcing

Yesterday as I was reading the comments below Fred's latest post on avc.com, I learned a new term: Pro-sourcing.

Ro Gupta, the CEO of Carmera, coined it to describe the process that reflects the unique needs of his company in terms of crowd-sourcing highly reliable and high quality data.

Pro-sourcing is crowdsourcing, but instead of sourcing data or responses from an indiscriminate crowd, data is sourced from a previously verified group of users so as to ensure quality data/responses.