The ever eloquent and piercingly prescient Ben Thompson penned a gem in Stratechery yesterday.
He elaborated on his comparison of Spotify and Netflix.
What really struck me though was his breakdown of how Netflix went from being a pipsqueak DVD purveyor worried about getting crushed by Blockbuster to being the global content behemoth it is today with a library of over 700 original shows.
You don't just flick a switch and become the latter.
Instead you need to be able to piece together a series of (orthogonal) steps from here to the future that build on each other.
Each intermediary step should be a prerequisite to everything that follows.
That is it. That is the formula for achieving the impossible.
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