In yesterday's always informative Hot Pod, the newsletter covering all things podcasts by Nick Quah, I learned a new term: Day-parting.
Day-parting is a traditional broadcast programming approach that dates all the way back to 1915. It's the practice of dividing the day into separate temporal parts so as to best match the different traits and needs of each audience profile.
The practice of day-parting explains, for example, why the first hour or two of the Today Show or Good Morning America have always been more focused on traditional news reporting whilst the latter parts are very loose and soapy - after the audience that the first half targets goes to work, they can focus on their next stay-at-home demographic.
When it comes to podcasts, until very recently, the practice of day-parting had been largely forgotten. But with the appearance of The Daily by the New York Times which drops daily at 6am EST, the practice and potential impact of day-parting has re-emerged.
Since monthly podcast listening has sky rocketed more than 73% since 2014, at least in America, more and more high quality entertaining podcasts have launched.
There is very nearly something for everyone. For me personally, I have a growing stable of around 20 must-listen podcast shows with regular release schedules.
Every podcast is an intimate experience. Many are conversations. All available whenever you need them.
Like Sam Harris expressed in the most recent episode with Robin Hanson, his main focus is on carrying out and sharing more and more fruitful conversations.
It is now possible for every person with a smartphone to personally day-part their own listening schedule. The best schedule will maximize the impact and import of any fruitful conversation that much more.
How do you day-part or even week-part your own podcast listening schedule?
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